Really interesting Dan, just coming over here from our conversation on LinkedIn. The climate challenge seems to be the one space I can think of that eludes the tipping point narrative. We haven't seen widespread adoption (except in Norway where cost precludes buying a non-ev) of electric vehicles for example even though Tesla is one of the most valuable companies in the world and there are a significant number of influencers and passionate people involved. The issues seems to be that the climate is the first thing we've encountered where the change we make as an individual impacts someone else perhaps more than it does us. The change we make in the northern hemisphere impacts those in the southern hemisphere and often the change we need to make comes at a personal cost. Whether that is financial - installing heat pumps, going for an EV or experience - giving up meat, stopping flying. Typically a tipping point takes place where someone can see the clear benefit to them, even if its buying a pair of crocs! To positively impact the climate we need to do things that don't necessarily bring us personal joy or add to our lives, we are doing it for others, for us all, for our grandchildren. That makes the tipping point narrative difficult to apply, do we need to look at something else? Will more people change our of fear than hope??
These are great points, Andrew, and something I think of often. I see the early movers/adopters as still playing a key role, however if the climate tipping points start adding up, the fear may very well become the main driver. The community pandemic response is also a potential roadmap of how 'the greater good' mindset can be beneficial, with a number of lessons learnt along the way as well.
Just on Tesla, it seems to be at risk of becoming a stepping stone company, who helped create the initial market and then shed market share due to the existing and future customer base looking for alternative options. While there is much to play out, I expect that the shifting geopolitical landscape is going to create commerical risks in key markets for them.
Fabulous edition!
Really interesting Dan, just coming over here from our conversation on LinkedIn. The climate challenge seems to be the one space I can think of that eludes the tipping point narrative. We haven't seen widespread adoption (except in Norway where cost precludes buying a non-ev) of electric vehicles for example even though Tesla is one of the most valuable companies in the world and there are a significant number of influencers and passionate people involved. The issues seems to be that the climate is the first thing we've encountered where the change we make as an individual impacts someone else perhaps more than it does us. The change we make in the northern hemisphere impacts those in the southern hemisphere and often the change we need to make comes at a personal cost. Whether that is financial - installing heat pumps, going for an EV or experience - giving up meat, stopping flying. Typically a tipping point takes place where someone can see the clear benefit to them, even if its buying a pair of crocs! To positively impact the climate we need to do things that don't necessarily bring us personal joy or add to our lives, we are doing it for others, for us all, for our grandchildren. That makes the tipping point narrative difficult to apply, do we need to look at something else? Will more people change our of fear than hope??
These are great points, Andrew, and something I think of often. I see the early movers/adopters as still playing a key role, however if the climate tipping points start adding up, the fear may very well become the main driver. The community pandemic response is also a potential roadmap of how 'the greater good' mindset can be beneficial, with a number of lessons learnt along the way as well.
Just on Tesla, it seems to be at risk of becoming a stepping stone company, who helped create the initial market and then shed market share due to the existing and future customer base looking for alternative options. While there is much to play out, I expect that the shifting geopolitical landscape is going to create commerical risks in key markets for them.